Normalize the inputs.
Turn retailer, distributor, Shopify, Faire, Amazon, PDF, email, and EDI inputs into one reviewable workflow.
CPG operations + practical AI
Fix the work behind growth.
Pickle Advisors builds practical AI workflows for growing consumer brands. The work starts with a real operational constraint and ends with a system your team can run.
What gets fixed
One accountable operating layer.
Pickle works across the handoffs where spreadsheets, inboxes, retailer portals, distributors, 3PLs, and financial systems stop agreeing.
Reconcile the handoffs.
Connect SKUs, case packs, 3PL inventory, freight, BOLs, invoices, and payment follow-up without replacing the core systems.
Run the exceptions.
Coordinate launches and reporting while people approve mismatches, commitments, and decisions that should stay human.
Founder-led, start to finish
Diagnosis before automation.
Jonathan Deeter leads the work from operating diagnosis through implementation. Pickle identifies which workflow is ready, what must be cleaned first, where human approval belongs, and whether the economics justify building anything.
The person shaping the recommendation is accountable for making it work.About Jonathan and the operating approach
Direct answers
What founders ask first.
Pickle is not a generic AI roadmap and does not require a platform replacement.
What does Pickle Advisors do?
Pickle diagnoses operational bottlenecks and implements practical AI systems across orders, inventory, logistics, reporting, launches, and cash.
Who is Pickle Advisors for?
Founders and operators managing complexity across retail, wholesale, ecommerce, distributors, and third-party logistics.
Does Pickle replace the ERP?
No. The work adapts around the systems already in use, with clear owners, approvals, and exception handling.
Find the workflow where operating friction is already costing the business.
Start the AI Audit