Your Brand's Operating System

We help CPG founders fix their piping and build their AI operating system.

Operational infrastructure and AI tooling for food and beverage brands. Built by someone who's done it for billion-dollar funds.

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What We Do

Three ways we work with founders.

Every engagement starts with understanding your business. No templates, no playbooks. Tailored strategy built on real data.

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Fix the Piping

Most CPG brands are held together with spreadsheets and duct tape. We fix the operational infrastructure so you can actually scale.

Financial modeling and forecasting
Margin analysis and unit economics
Supply chain and co-packer optimization
Retail expansion planning

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Brand OS

AI-powered dashboards and operational tooling. The same infrastructure we built for funds managing over $1B, applied to your brand.

Live financial dashboards
SKU simulation and forecasting
Automated alerts and reporting
Capital planning and cash flow modeling

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Media & Distribution

Exposure through Deets Eats Media. Your brand in front of consumers, retailers, and investors who care about CPG.

Featured on Deets Eats social channels
Podcast guest spots on Unpackaged Goods
Newsletter features in The Deeter Digest
Community introductions and deal flow

Why Us

We don't just advise. We build.

Most advisors hand you a spreadsheet and a PDF. We build live, AI-powered systems that replace the guesswork with real-time intelligence.

$1B+ Assets Under AI Tooling

10+ Years in Startups & Fintech

100s Founders Advised

About

Jonathan Deeter

Founder of Pickle Advisors. Based in Brooklyn. 10+ years in startups, fintech, and structured products before going all-in on CPG.

I built AI-powered dashboards for institutional investment funds managing over a billion dollars — portfolio tracking, automated alerts, financial modeling. Then I realized CPG founders need this even more. Most brands are running their entire business on a Google Sheet and gut instinct.

Now I help food and beverage founders build real operational infrastructure, fix their operational piping, and build AI-powered systems that replace spreadsheets with real intelligence. Through Deets Eats Media, I also discover and spotlight the next wave of consumer brands.

Let's Talk

Deets Eats Media

The content engine behind the advisory.

Discovering emerging food brands, telling founder stories, and building a community that generates real deal flow.

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The Deeter Digest

Weekly newsletter breaking down the biggest moves in CPG. Fundraising rounds, M&A, product launches, and unfiltered hot takes.

Read on Substack →

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Unpackaged Goods

The podcast. Interviews with CPG founders, deep dives on industry trends, and the stories behind the brands reshaping consumer culture.

Listen Now →

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Social

Daily content across Instagram, TikTok, and LinkedIn. Brand discoveries, Whole Foods hauls, and behind-the-scenes of the CPG world.

@deetseatsnyc →