We partner with founders whose eyes light up when they talk about their product. The ones building something so deeply personal that walking away isn't an option.
Tell Us Your Story 📅After 10 years in the startup trenches—from fintech to structured products—I kept coming back to one truth: the most successful companies aren't built on spreadsheets and market analysis alone. They're built on stories, values, and founders who'd rather fail than compromise on their mission.
I've sat across from hundreds of founders, and the ones who succeed aren't always the ones with the best deck or the most polished pitch. They're the ones whose eyes light up when they talk about their product. The ones who can tell you exactly which customer DM made them cry. The ones building something so deeply personal that walking away isn't an option.
This is why I started Pickle Advisors—to partner with founders building at the intersection of physical and digital, where memorable brands meet passionate communities. But more than that, it exists because I believe the best investors don't just write checks—they take the time to understand the human behind the hustle.
You can't truly help a business until you understand the human building it.
The best brands aren't built on market analysis alone. They're built on stories, values, and founders who'd rather fail than compromise on their mission.
The first hour isn't about margins or velocity data. It's about your "why". What keeps you up at night? What would success actually look like beyond the exit?
When you truly know a founder's values and vision, you can see around corners. You know when they'll struggle, when they'll need encouragement, and when to push them to think bigger.
"From cucumber to shelf-stable success"
"From cucumber to shelf-stable success" isn't just a clever tagline. It represents the journey every founder takes—from raw idea to preserved legacy. My role is to be the brine that helps preserve your vision while accelerating your growth.
When I meet with founders, the first hour isn't about margins or velocity data. It's about understanding you.
What keeps you up at night? What problem did you experience that no one else was solving? What would success actually look like for you—beyond the exit?
This deep understanding allows me to identify growing pains before they happen. When you truly know a founder's values and vision, you can see around corners. You know when they'll struggle with their first co-packer because they're perfectionists. You know when they'll resist raising money because they're bootstrappers at heart. You know when they'll need encouragement to think bigger because they're still amazed anyone wants their product.
Every founder's journey is unique. The roadmaps, connections, and guidance stem from understanding your specific vision, not a one-size-fits-all playbook.
Once we've spent real time together, understood your DNA, and helped navigate challenges, we invest. Not just capital, but a continued partnership with founders changing consumer culture.
Tailored solutions for every stage of your journey
Intensive 3-month accelerator for brands ready to scale fast. Perfect for upcoming funding rounds or retail expansions.
Quick ResultsNeed a killer pitch deck or financial model? Get specific deliverables without ongoing commitment.
One-Time ProjectsAlign our success with yours. We grow together as your brand scales to new heights.
Shared SuccessPreserved Stories brought to you by Deet's Eats Media
Real stories from the frontlines of CPG innovation. No fluff, no fake case studies—just honest insights from founders reshaping consumer culture.
Through Instagram Reels, TikTok videos, our Substack newsletter, and our Podcast Preserved Stories, we spotlight the passionate founders and innovative products that don't just fill shelves—they create movements. Every Pickle Advisors portfolio company gets featured exposure, connecting them with our growing community of consumers, retailers, and investors who care about the future of consumer culture.
"We're not just building brands. We're preserving stories."
What's yours? Let's explore how Pickle Advisors can help preserve your vision while accelerating your growth.
Share Your Story